Ads have always fascinated me..I have always wondered about the thought process that goes into conceiving an ad..Every day there is a new ad that one comes across through print ,audio, visual medium....So the one thing that is in abundance in the world is CREATIVITY, which these people are able to exploit.....
Interesting isn’t it...No points for guessing ,.Yes, this is about the Mad Ad world..
Meeting a person from this world can never be short of anything incredible..Yes, we at CBS were able to experience this incredibility...
Mr Kevin D’Souza, VP & Branch Head ,Lowe Advertising Agency was responsible for that experience. Its always exciting to find out the way an ad agency works. After all ,the wonderful ads that we get to see and hear everyday is a brainchild of various parents.:)It was interesting and enlightening to know the various departments that exist in an ad agency. It’s amazing to see how these teams work in tandem to churn out creative ideas day in and day out.
The various stages that are involved in making an ad, right from the time of the idea that gets generated to the last stage of getting it executed in the same way as it was conceived on paper were a few topics that he introduced us to. Apart from this ,he also gave us an insight on the various roles that we could play on joining an Ad agency. This was the best part of the chat for me personally, After all you are reading through the words of a future Ad man...
Thanks a lot Kevin. This was just a tip of the iceberg, in your words. We are looking forward to many more of such chats in the future ...After all we have just stepped into the Mad Ad world!!!
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