Can tradition combine itself with the modern trend?

Yes, if we are talking about CBS!

Tradition says a B-school always coaches a student in General Management before venturing into specializations. At CBS, tradition is followed – but with a difference! The difference lies in the modern and creative methodology adopted to make students understand and appreciate every concept.The subjects are designed in such a way to provide an insight into the fundamentals of every aspect of management

Real time case studies and role plays form the starting point for teaching the seven P’s of marketing and students get to analyse them .There is more to accounting and finance than just numbers as logic is often used to create solutions. Debates on the financial results and accounting scandals are discussed openly in forums .

‘Will Maslow’s theory of motivation be applied in a real organization?’ Yes and how? Find out from the Human Resources sessions at CBS. The most creative activities and games are undertaken to drive every theory and concept in HR. Never will a CBS student think of these as mere theory classes.

One will find all subjects right from the ‘normally considered dry Economics’ to the ‘mind-boggling Research’ to be taught and delivered from the angle of application in a real life management scenario.

‘Learning for the real world’ is what every student can feel and understand from every General Management session at CBS! And the graduates of today actually are at the right time to enter into this ‘World of real learning’!

Importance of HR in an organisation

During recession, most of the management students fall in the trap of perceptions and tend to have false impressions about the market conditions . Sometimes, these perceptions can also lead to cloud their perspective about the functions in which they specialise in.

These were some of the issues discussed in the session addressed by Mr Shantaram, HR Head of Prasad Corporation Ltd. on May 1st 2009, on the topic “Importance of HR in an organisation.” The entire session was highly interactive and informative. It lead to discussion on other topics like “Why should HR know the business of the organisation and “Role played by HR in an organisation” as he discussed the functions of a HR professional in an organisation.

The interaction was backed with a lot of industry examples. The students, rather than learning something from the session, unlearned a lot of myths that they had in their mind regarding the HR function in an organisation. The highlight of the session was how Mr. Shantaram made the students realize that the answer for all the questions they had in their minds were always within them and it just needed a little spark to bring it out. At the end of the session, Mr. Shantaram made the students realize that HR in a text book is different from HR in an organisation. After all, at CBS, we are prepared to face the real world .

Abhilash Prakash.
HR Varsity

Loyola College wins Brainiac 09

Wonderful experience, we were for a surprise with the kind of stage we set foot in!” “We had a great time, enjoyed every bit of the quizzing” “The audio, the lighting, even buzzer did the magic for us!”

These were the few of exclamations we got to hear at the auditorium on Tuesday evening by the shy, happy, pleased participants about a first of kind event that was held by Chennai Business School.


If A1, A2, A3, A4 etc are different sizes of paper… What is C1, C2, C3 etc is? Startled, awed? Well such were the questions that marked Brainiac ’09 on April 7, 2009. The evening was started early with enthusiastic participants, audiences started walking in. The stage was set for the teams that would be battling it out for the grand prize and their way to path of fame.

The quiz master for the evening Mr. Giri ‘Pick brain’ Balasubramanium kept the participants and the audiences on their toes with questions like who set up the Shram Sadhana Trust or what is the result of excellent and oxide? One could not help but retrieve all the general knowledge they read about or saw!

The quiz kick started with selecting three teams from six teams who were quizzed in two rounds consecutively to select the participants to combat it out for the coveted prize, with each team having two members. The final round included rounds like direct questions, business pixels, connecting images etc where the gusto of different teams was shown each the fiery red buzzer went off. The teams that took chance with negative marking got lucky and went on ahead of other teams.


The battle was intense and each team fought hard but in the end, there has to be just one winner. The winners for the day from the Loyola college took home a cash prize of Rs. 50,000 which was presented to them by the chief guest of the ceremony Mr. R. J Shahaney , Chairman of Ashok Leyland and Chairman, Board of Advisors, Chennai Business School. The runners up won a whopping prize money of Rs. 20,000 which was presented to them by Mr. Mohan Menon, CEO of Chennai Business School. The participants were not disappointed and neither were the audiences who were all each given attractive gift hampers and prizes.

The event was well ended with a note of thanks to all the volunteers, audiences and the participants who were involved in making the event a success! So, quizzing with some fun anyone?!

Contributed by Usha Mariyappa, Marcom Varsity

Brainiac 2009 - Chennai goes quizzing

"You can teach a student a lesson for a day; but if you can teach him to learn by creating curiosity, he will continue the learning process as long as he lives."
Clay P. Bedford

Chennai Business School (CBS) an institution dedicated to creating ‘industry-ready’ managerial talent, is conducting BRAINIAC 2009, an intercollegiate quiz competition, which is aimed at undergraduate students across several pre-selected colleges in Chennai.

The format comprises a grueling and highly competitive preliminary round, which tests participants on business trivia, general knowledge and events/happenings. The winning teams from the preliminary rounds, one team per college, will be in for an exciting and thrilling Grand Finale, which will be held tomorrow at the Chinmaya Heritage Centre in Nungambakkam.

What's a great quiz without a great quizmaster?

Quizmaster Giri “Pick-Brain” Balasubramaniam, who is very well- known among both the quizzing aficionados and the audiences for his sharp acumen and keen wit, will conduct the final event.

The winning team in the finals will receive an attractive cash prize of Rs 50,000. The two runners-up teams will receive cash prizes of Rs 20,000 each.

If the action in the prelims is anything to go by, the Grand Finale will be one of the most exciting quiz events in Chennai!