Sunday, June 28, 2009

A year full of practical retail experience

“Retail Is all About Detail” … these words of Mr. P.K Mohapatra, Retail Varsity Chairman are still ringing in my head. And true to his words CBS was able to give us in-depth understanding about the Retail industry. I can proudly claim that our course curriculum is one of the best in the country. The reason being, it has a comprehensive gamut of courses on Retail like Shopper Behavior, Luxury Retail , retail branding, Mall Management, Retail Supply chain Management, merchandise and store management, fashion merchandising, e-tailing, Customer Relationship Management, Rural retail, etc. handled by the industry experts.

That’s not all. “Learning with fun” has been our mantra and we have followed it judiciously by having numerous in-class games, with one of the first being the simulation of a Wholesale market scenario, followed by the “Beer Game” ( though unfortunately there was no beer in it for anyone!!).We also had games to predict Consumer Behavior.

The real-world projects that we did gave us a strong foothold in understanding the nuances of Retail both organized and traditional, right from Kirana store analysis to Big Bazaar Sabse Sasta 3 Din , site location project for an Adidas store and consumer survey work for Spencer’s Daily. If that was not enough, we had the privilege of rubbing shoulders with the who’s who of Retail at various Retail Summits throughout the year. To top it all, we also had several international case studies which let us take a glimpse into the best practices followed all across the world.

All these were carefully woven by Prof.Sathya, our Varsity Head who also deserves a special applause for motivating us, raising the bar and pushing us to do our extra best all throughout the course. It was an amazing year for us in learning about retailing, hands-on.

By Khadeeja Bilquees, CBS, Batch-3 (2008-09), Retail varsity

No comments: